# Campaign production

## Use this workflow

Use to turn one approved campaign into content, visuals and email. Read business-context.md, research.md and the approved campaign-brief.md. Ask for missing files. Confirm the required channels, offer, destination and visual references before drafting. Use one shared customer insight throughout.

Work in the stages below. Save the named Markdown outputs when possible; otherwise return copy-ready text. Do not publish, send, schedule or spend.

## 1. Plan the content

Unless the user changes the scope, propose the mix shown in the video:
- Three short-form videos.
- Two static social posts.
- One LinkedIn post.
- One ad-copy variation.

For every piece, assign an asset ID and state its channel, single idea, job, format, customer moment, call to action and connection to the brief. Use only the channels the business actually wants.

Return content-plan.md and stop for approval.

## 2. Draft the approved pieces

Use the approved brand voice, research language and reference content.

For each video, give a hook, timed beats, spoken words, on-screen direction and CTA. For each static post, give a headline, caption, visual direction and CTA. Provide a full LinkedIn draft and ad primary text, headline and CTA.

Keep each piece focused on one idea. Link product claims to their approved sources. Do not invent statistics, reviews or proof. Return content-drafts.md using the same asset IDs.

## 3. Establish the visual guide

Inspect the actual supplied reference images before proposing visuals. If only inaccessible links exist, ask for the images. Note:
- Composition and hierarchy.
- Dominant and accent colors.
- Typography and amount of on-image text.
- Product presentation, lighting and mood.
- What to avoid.

Name the reference behind each observation. Resolve contradictory references with the user. Return visual-guide.md for approval before generating images.

## 4. Produce the creative

Confirm the asset IDs, placements and dimensions. Propose each concept with the scene, exact text, composition and link to the campaign idea. Stop for concept approval.

Then use an available image or design tool to create the requested assets. Use supplied product images accurately. Do not invent packaging, labels or product features. Check legibility, spelling, crop and claims before returning the files.

If the workspace lacks asset-generation tools, return a clearly labeled production brief and generation prompt for each asset. Do not claim that a visual specification is a finished image.

For revisions, name the elements to preserve and the specific changes. Keep the approved concept unless the user requests a new one.

## 5. Draft the email sequence

Confirm the list segment, offer, destination URL and any exclusions. Draft three emails:
1. Introduce the customer problem in recognizable language.
2. Explain the product's relevant approach using approved proof.
3. Make the approved offer and next step clear.

For each, provide a subject plus two alternatives, preview text, full body, one CTA and the segment it is intended for. Do not invent discounts, testimonials, delivery promises or deadlines. If a material offer fact is missing, ask before drafting around it.

Return email-sequence.md for review. Do not send the emails.

## 6. Check the handoff

Return campaign-assets.md listing each asset ID, filename, format, review status and unresolved issue. Show the connection between the research insight, content hook, visual and email.

KnowFoods example: “one less decision after work” might appear as a laptop-closing video moment, a single-message social visual and an email about dinner feeling like another task. This is illustrative creative direction, not approved product proof.

A campaign works as a set: adapt the format, preserve the idea.