# Business context

Use this file to brief an AI marketing workflow. Keep approved business facts here and keep campaign decisions in campaign-brief.md.

## How to use this file

The starting example is KnowFoods, the fictional food company from the video. Keep its structure and replace the example using your own source material. Ask about missing information that could change the work. Do not invent details to make the file look complete.

Return a draft for the business owner to review. Save the approved version as business-context.md. Record the source and review date beside facts that can change.

## Company and product

- Company: KnowFoods. REPLACE
- Category: food. REPLACE
- Campaign product: a new weekday dinner range. REPLACE
- Intended audience: busy working professionals who struggle with dinner during the week. REPLACE
- Product details, prices, ingredients and purchase URL: MISSING — attach the actual product information.
- Service area, availability and delivery terms: MISSING — confirm before using in copy.
- What distinguishes the product from alternatives: MISSING — provide a supported product truth.

## Customer context

Starting situation from the video: someone finishes work and still has to decide what to eat.

Campaign hypothesis: having one less decision after work may be a useful message. This is an illustrative idea, not a research finding.

For your business, capture:
- Who buys and in what situation.
- The job they want the product to help with.
- What they use today and what makes them hesitate.
- Short customer excerpts with source links or filenames and dates.
- What is observed versus still a hypothesis.

## Brand voice

Suggested starting direction for the example: practical and warm, grounded in recognizable everyday moments. This direction needs approval.

Attach three to five approved posts or emails. Record what makes them sound right, phrases the brand uses, and phrases it avoids. Prefer concrete facts to unsupported adjectives.

## Visual identity

Attach the logo, accurate product photography, colors, fonts and two or three approved visual references. Number the references and explain what to follow in each: composition, lighting, type, color or product presentation.

No visual identity was supplied for the fictional example. Do not infer a logo, packaging design or product appearance.

## Marketing references

For each reference, record the filename or URL, what works, what can be adapted and what must not be copied. Prefer the business's approved work. References show a pattern to follow; they are not evidence for a product claim.

## Approved claims and offers

No specific claims, prices, promotions, customer quotes or delivery promises are approved in this example.

For each real approved claim, record:
- Exact wording and product it applies to.
- Supporting source and any required qualifier.
- Approver, approval date and review date.

Only use offers with a confirmed price, eligibility, timing and destination URL.

## Boundaries

Do not invent reviews, ratings, statistics, discounts, urgency, guarantees or health claims. Do not promote a hypothesis to a fact. Flag conflicting source material and ask which source is authoritative.

## Keep the context useful

Save recurring, approved corrections here. Save a one-off campaign decision with that campaign. Customer insights need evidence and a review date before becoming permanent instructions.